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Gay Lea keeps it plain to find more cottage cheese fans | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Jeromy Lloyd

Gay Lea’s Nordica brand is making things a little more plain after the successful launch of its smooth cottage cheese snacks. Its new product SKU, Nordica Smooth Plain, has hit the market with a promotional campaign by Agency 59 designed to drive trial and consideration.

http://strategyonline.ca/2017/07/12/gay-lea-keeps-it-plain-to-find-more-cottage-cheese-fans/
 

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